I'm Andrew Ward, a freelance copywriter and SEO professional specializing in the cannabis space. Take a look at my resume. You'll see I've helped various companies in and out of cannabis build their brands using SEO and other content marketing best practices.
My career highlights include:
Since 2017, I've operated my copywriting and SEO firm, helping build brands in and out of the cannabis space by building their online reputation through effective, optimized blog posts, web copy, case studies, newsletters, and more.
Before working in cannabis, I helped brands from fintech to entertainment help grow their business and personal brands as a part of the VIP team at the online reputation firm BrandYourself.
I’m also a budding reporter. You may have seen my print and digital works in Rolling Stone, High Times, Business Insider and many more.
I’ve helped brands across a diverse set of industries, including:
Cannabis
CBD
Psychedelics
Telemedicine
Investments
Television
Financial Management
Lumber
Steel and much more
I’m also an author. My works include Cannabis Jobs (2019) and The Art of Marijuana Etiquette (2021).
If you're looking for a comprehensive solution for your SEO and content needs, then I'm the person for you!
Feel free to contact me by mashing the green button just below. Do you still need some time? No worries! Continue checking out my site to learn how I can help your brand with its SEO, copywriting, and overall content marketing needs. Message me if you have any questions!
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Thrive with the best SEO specialist and copywriter around!
BUILD BRANDS AND SALES FUNNELS WITH CONTENT MARKETING
Power your content marketing pipeline while establishing your brand across various media outlets. Utilize every piece of content across various channels to best expose your brand to the masses. As a veteran copywriter and content marketing specialist, I’ll show you how you can efficiently and cost effectively establish your brand using any of the following content:
Blogs
Guest Posts
Ghostwriting
Third-party placement
Web copy
Case studies
White papers
Guides
Books
Pamphlets
Newsletters
Social media copy
Scripts and more
COPY AND CONTENT EDITING
You’ve got the content covered, that’s amazing!
Now, let me ask, who is your second set of eyes to look it over?
Since 2011, I’ve been creating and editing web content for myself and other brands.
Utilize my years of media expertise and content creation to create compelling content that resonates with consumers and the media.
CONTENT AND MEDIA CONSULTING
You’ve developed an amazing product, brand, event or otherwise.
So, why didn’t you get any media coverage?
Why did your slam dunk of an idea get rejected like a lay-up tossed at NBA legend Dikembe Mutombo?
Some brands will be shocked to hear that their pitch or entire media approach set them up for failure.
With knowledge comes power. Or, in this case, with insights comes media success.
I’m here to offer up my first-hand experience to ensure your brand is best positioned for media success.
I’ll help you best position your story for increased media coverage and a plan for how to get the news out.
Clients Include
Testimonials
“Andrew has been an insightful, creative, and strong partner to our team over the last few years. He has a strong pulse on the industry, and always comes to the table with thoughtful and clever ideas to help our messaging land via content marketing. Finally, Andrew is responsive and his work is always high quality. Highly recommend Andrew to support your content/marketing/writing needs.”
“Andrew was an absolute pleasure to work with. He understood the task at hand and provided exception editorial work. Can’t wait to find new ways to work together.”
“After working with Andrew for a while now, we have been very impressed with his quality of work and creative direction. Andrew brings a lot to the table and is also a terrific writer. We enjoy using his services and would recommend anyone with a need in the content creation or content strategy to get in touch with him.”
“Andrew has a great balance between being fastidious and creative, self-prompting and manageable. His client-facing skills are indeed appreciated in any form of service environment and his general warm camaraderie always helps build a team atmosphere. I would certainly recommend him for a creative position in entertainment and media.”
“I’ve had the absolute privilege of working closely with Andrew on our blog content. In our time working together, our blog was ranked #29 on a list of Top Medical Cannabis Blogs 2018 by an independent review site (Feedspot).
Andrew’s writing is articulate, concise, and easy to understand. Aside from his amazing skill as a writer, Andrew is incredibly easy to work with. He is responsive, consistent, creative, and a great listener. This was very important to our team, as he works remotely. I recommend Andrew to any position you may be considering him for.”
“There is no question that Andrew is a great writer, but he also is a subject matter expert when it comes to cannabis. He understands this industry, from the grow room to the board room, and creates quality content that speaks to cannabis consumers and corporate overlords. He’s also a super nice guy to work with, which is very important in my book.””
“Andrew possesses a wealth of knowledge and experience in the cannabis industry, making him an invaluable asset to any project or organization. His understanding of the intricacies of the cannabis market, including the legal landscape, industry trends, and consumer preferences, is truly impressive. Andrew consistently stays updated on the latest developments, ensuring that his clients receive the most accurate and up-to-date information available.
Not only is Andrew highly knowledgeable, but he is also an absolute pleasure to work with. His professionalism and attention to detail are unmatched. He approaches each task with dedication and enthusiasm, always striving for excellence. Andrew takes the time to understand the unique needs and goals of his clients, ensuring that every project is tailored to their specific requirements.
One of Andrew’s standout qualities is his kindness and approachability. He creates an atmosphere of collaboration and teamwork, making it easy for colleagues and clients to work with him. His excellent communication skills and ability to explain complex concepts in a clear and concise manner make him an exceptional partner for any project. No matter the challenges we faced, Andrew remained calm, professional, and supportive throughout the entire process.”
CONTENT MARKETING & COPYWRITING FAQs
1. What is Cannabis Content Marketing and How Does a Cannabis Copywriter Help Brands?
No matter the industry, content marketing involves creating engaging content that promotes brands through various means including:
Blogs
Case studies
Web content
Newsletters
Packaging
and much more
A cannabis copywriter plays a crucial role in crafting compelling content that not only engages your audience but also drives specific goals, like boosting sales, improving search engine results, or increasing brand awareness. When you hire a cannabis copywriter, you're choosing to work with a skilled professional capable of helping you develop a content strategy and guide you through its implementation.
Unlike hiring a costly full-fledged SEO agency, my services provide you with personalized support to achieve your SEO and content marketing objectives. I can also offer training to your existing team members, ensuring your brand's message shines through.
2. Why is SEO-Optimized Content Essential for Cannabis Brands?
Every brand is trying to start out on critical Google searches. Not only does being on top lead to more sales, it indicates you’re the trusted source for those terms.
High-quality, SEO-optimized content not only engages your audience. It also speaks volumes about your brand's authenticity and credibility. Just like first impressions count, so does the content you put out there. By investing in SEO-optimized content, you're showing your audience that you're a top-notch, reliable brand. When potential customers are comparing services or products, they often make the final decision based on the content they come across. SEO-optimized content not only engages your readers but also makes your brand stand out in the crowded cannabis landscape.
3. What Sets a Cannabis Copywriter Apart from a Cannabis Content Writer?
While both cannabis copywriters and cannabis content writers create engaging material, there's a subtle but impactful difference. Content writing focuses on delivering valuable information in an engaging manner. On the other hand, a cannabis copywriter adds an extra layer of strategy by crafting content with a clear goal in mind. We're talking about compelling calls to action that guide your readers toward specific actions, such as making a purchase or subscribing to your newsletter. A successful cannabis copywriter creates content that informs, engages, and persuades, all while keeping your unique brand voice alive.
When working with me, you’ll be working with a writer with nearly two decades of compelling storytelling experience combined with the know-how of a veteran news reporter and content marketing specialist.
4. How Does SEO-Optimized Content Impact My Brand’s Success?
When you regularly publish SEO-optimized content, your content accumulates. When done correctly, each piece of content helps establish your brand as an authority by Google and viewers. Growing visibility leads to increased search results. When you hire a cannabis copywriter and storyteller to create SEO-optimized content, you're making a wise investment that’ll yield substantial results over time.
5. How Do I Choose the Right Cannabis Copywriter for My Brand?
It boils down to what you need and who you want to work with. Your ideal cannabis copywriter should be more than just talented with words and SEO. They should be a trusted collaborator who amplifies your brand’s message and helps you reach your goals.
You want someone who understands your brand's goals, voice, and audience. The right person should capture the essence of your brand, delivering it to your target audience.
Not sure where to begin? Start with reaching out to some potential writers. Ensure your personalities vibe and your working styles align. It’s never a bad idea to collaborate on a smaller project first lets you test the waters before diving into larger projects or retainer deals.
I tend to start potential clients off with a free 30-minute intro call to discuss our goals, budgets, timelines and other critical factors. Be sure to contact me so I can learn more about your goals.
6. Can You Help with Local Cannabis Copywriting Needs?
Absolutely! Whether you're looking for a cannabis copywriter in New York, or you need a writer who understands the unique advertising regulations in different states or nations, I've got your back.
As a New Yorker with a passion for conscious storytelling, news and cannabis marketing, I'm dedicated to helping local businesses thrive. We'll work together seamlessly through emails, calls, or Zoom meetings, ensuring your experience is ultra-convenient and your brand gets the attention it deserves.
Ready to Elevate Your Cannabis Content Marketing and Copywriting? Let's Roll!
Contact me if you’re looking for a partner eager to create content that captivates, engages, and excels your cannabis brand to new heights.
I’m excited to work with you!
Copyright 2022 - Andrew Ward